CEA Introduces Business Development Tool.

The Consumer Electronics Association (CEA) announced it has introduced its latest member benefit designed to grow the consumer electronics industry, the Electronics Industry Business Directory.

According to the CEA, this new online business tool will be available to all members from a link on the CEA homepage. The Electronics Industry Business Directory will feature a range of products and services for the consumer electronics industry that will assist CEA's members in their purchasing decisions.

"This directory will serve as an online resource for products and services offered by CEA members," said Jason Oxman, senior VP, Industry Affairs, CEA. "Much like the International CES, this directory will help facilitate business relationships between diverse membership. This new tool joins a list of benefits offered to CEA members to help expand their business and the industry as a whole."

The Electronics Industry Business Directory facilitates finding products and services unique to the industry without the clutter of a general Internet search engine. Users have the option of performing keyword-driven searches, or a category-specific search. Both methods produce the most industry relevant results on the Web.

The directory also includes request for information (RFI) functionality. This feature allows users to contact participating suppliers with a click of their mouse. With a downloadable desktop search application available, CEA members can search for items directly from a small search window on their desktops - making the search process as convenient and time-efficient as possible.

Along with the option to purchase a company listing, direct website hyperlink and e-mail generation capacity, the guide allows supplier companies to add videos to their listings. This feature gives guide users immediate access to video information and promotions that will help them procure products and services specific to their needs.

The Consumer Electronics Association (CEA) is a trade association promoting growth in the U.S. consumer electronics industry.

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